Unique ideas

Magazines need to remain appealing not only to readers, but also to sponsors, partners, and advertisers. That is why we help create custom print solutions — inserts, fold-outs, die-cuts, specialty papers, and additional formats that give advertising greater visibility and impact.

Interior page varnishing makes it possible to highlight specific magazine pages, sections, or advertising placements by adding stronger visual and tactile contrast. A clear gloss varnish can be applied across the entire page or only to selected areas, making it ideal for drawing attention to a particular image, logo, product, or advertisement. UV varnish is cured using ultraviolet light, while spot varnishing is most commonly used to create contrast between matte and glossy surfaces.

Flaps create an additional, more engaging advertising placement within a magazine. Because the extended section of the cover physically opens out, it sparks curiosity, stands apart from standard pages, and gives the advertisement greater visibility. It is a practical way to offer partners not just advertising space, but a clearly differentiated part of the reading experience.

Postcards, bookmarks, coupons, invitations, and other printed inserts placed inside a magazine can provide additional advertising space. Because readers can remove, keep, or use them, this type of advertising has a longer-lasting impact than a standard page and creates a more tangible connection with the audience.

A belly band is a narrow strip of paper or another material wrapped around the magazine cover. It can be used as an additional design element to highlight a special issue, theme, section, partner message, or promotional offer.

A removable cover with flaps provides additional protection for the magazine and gives the publication a more substantial, premium feel. It can also serve as a separate communication space for a special issue, partner message, or advertisement without altering the design of the main cover.

Different cover versions of the same magazine issue make it possible to tailor the publication to different audiences, themes, or distribution channels. This can be especially useful when a single issue features several strong visual directions, different cover stars, partners, or special editions.

For advertising partners, this strategy offers an opportunity for even greater visibility — not only within the magazine’s interior pages, but also by associating their brand with a specific cover concept.