About the project

Often Rarely That Simple is a 224-page photo book teaching unpublished card material from Alex Hansford. This is a collection of rare card sleights and multiple controls, visual colour changes and new palms. 8 routines are taught, with a series of additional variations for certain effects. Inspired by the early work of Dan & Dave, Guy Hollingworth and Ernest Earick, Often Rarely That Simple is a celebration of aesthetic, neat, fooling card magic.


Sewn softcover brochure with creative paper cover with flaps.


300 gsm creative uncoated Keaycolor paper used for the cover, 120 gsm recycled uncoated Nautilus Super White chosen for the inside pages.

Technical information

Sewn softcover brochure with flaps and read uncoated creative paper for the cover. Cover is also stamped with matt white foil. Black & white photos are printed onto recycled stock on the inside of the brochure and also, by using special design technique, the text on the side of the book block.